Blogs and Podcasts
Podcasts are an excellent way to absorb the knowledge available on the Internet when you are tired of reading your computer screen. Here is a recent interview with Sharon Weinbar of BA Venture Partners discussing the opportunities available for entepreuners and investors in social media. She points out that this is a highly desirable investment area for VCs today and lays out several areas of opportunity including translation of apps to mobile devices.
Podcasting allows us to benefit from the experiences of others in a short, but content rich segment. It's a great compliment to reading your favorite blogs. You can do it while you work out, drive, or just sit and listen with a nice glass of wine. It's safer, and likely more productive, than all the yaking we do on our cell phones while driving! For marketers, I highly recommend subscribing to Jennifer Jones, Marketing Voices. An experienced marketing executive herself, she is creating great content around the changing marketing landscape.
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