Deb Eastman Joins Satmetrix

For those of you I missed in my email distribution. I sent the following note last night to announce my new Adventure.


Dear Friends & Colleagues,

After much consideration I have decided to rejoin the corporate world. I have accepted the role of Chief Marketing Officer at Satmetrix. I know this comes as a surprise to many of you, but after careful consideration I have decided this is the right move for me at this time. While I have thoroughly enjoyed the last year of consulting, one of the reasons I have enjoyed it so much is because of the work I have done with Satmetrix and their clients. I have a real passion for customer experience/customer loyalty and Satmetrix is experiencing tremendous success in helping companies implement enterprise wide customer loyalty programs. Net Promoter presents a market disruption that I just can’t sit on the side lines and watch, I want to get into the game and help companies win.

My background in deploying similar programs at BearingPoint and my passion for strategic marketing makes this the perfect sandbox to play in. The CEO, Richard Owen, and I have talked about this for years and it’s time to make it happen. I have had the opportunity to work with the management team over the past 6 months and believe we have a real opportunity to drive the business to the next level.

So, for now I will have to give up my mid day walks in the hills and my poolside conference room to take another ride on the corporate train. Wish me luck as I take on this new challenge. My new contact information is deb.eastman@satmetrix.com, but I will keep my Windward account active as well. I look forward to catching up with many of you soon.

Best,

Deb

For more details, here is the press release.